This is probably the most important part of the whole ad and where most people drop the ball. There are a lot of good ad writers that have no problem mapping out a great ad complete with bullet points, testimonials, guarantees and so on. But then they get to that last paragraph of the ad […]

As important as advertising is, as far as what avenues to use, ad writing is probably even more important. The reason is simple. No matter what form of advertising you use, if the ad you write is crap, you’re not going to get the results that you’re looking for, if any at all. In this […]