Internet lead generation may be a relatively new concept technologically speaking, but from a marketing point of view lead generation is a sound business practice that’s proven successful (and profitable) long before the inception of the internet.
However, the internet gives you (both large and small) the ability to reach a whole new set of customers, and do so in a virtually automated fashion.
Even as an affiliate marketing strategy for marketers without your own product, generating an optin list can be extremely valuable.
So are you doing enough to build your business?
Explode Your Business With
Lead Generation Marketing
A list of targeted prospects is an extremely valuable asset to have. When you are able to communicate to a large number of people, all interested in the products or services you have to offer, you can literally generate cash windfalls on demand.
But before you start builing your list, you need to make sure that you’re building it the right way and at the same time, making it easy for yourself to grow your list quickly and on autopilot.
Super Simple Online
Lead Generation Tips
Here are some tips to remember when trying to build your list of leads online…
1) Targeted Traffic = Targeted Leads – It’s no good sending golfers to an optin page for a needlework product!
2) Relationship is Key – People buy from those that they know, like and trust. With so many distractions online, it’s up to YOU to stand out from the crowd.
3) Provide VALUE First – This helps with #2 above … If you can show people the value in just being on your list, they are going to be much more receptive whenever you have an offer to mail to them.
4) Constant Communication – Things move quick online, and you have to constantly be in your prospects email box. If you wait 3 months between mailings, chances are they’ll forget who you are.
How To Start
Generating Leads Online
The first thing you need is a way to capture leads. Online, the simplest lead capture system is an optin page (also called squeeze pages or lead capture page) that typically asks the visitor for their name and email address.
Depending on your market, other information can also be input, although the more information you ask for, the lower your optin conversion rates are likely to be.
(If you’ve got no idea about the “techie side” of things, simply visit this page which contains a video on how to create a squeeze page.)
You’ll also need a service such as Aweber.com or GetResponse.com to store and maintain your database of leads.
While it may be tempting when you’re starting out to use the ‘free’ options here, I would highly recommend that you do NOT.
Speaking from my own personal experience, the free services are free for a reason …they simply don’t work well. And it’s even worse when one of these free sites goes out of business and shuts down their site… along with your entire list
Once you have the optin form in place, it’s simply a matter of driving traffic to that page. You can use whatever traffic sources you like for your internet lead generation e.g. article marketing, ppc, but whatever you do, make sure that it’s targeted traffic! (Visit the following page for a video on how to start getting free search engine traffic!)
Before you go …
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To Your Success!