Everyone knows that businesses need to generate new leads and customers to survive. Nobody knows this better than business owners themselves.
The truth though is that most business owners don’t know HOW to generate those new customers.
With the ever increasing dominance of the search engines compared to typical ‘phone books’, more and more businesses are starting to realize the power of having an internet presence for online lead generation.
How YOU Can Profit From
Online Lead Generation…
If you have any kind of online business, whether you are a product owner, or even if your strategy is affiliate marketing, you should be trying to generate leads online.
A list of prospects and customers is an extremely valuable asset that you can leverage time and time again.
If you are sending traffic directly to a salespage then a huge amount of your marketing efforts are being wasted.
Even with an extremely optimistic conversion rate of 5% on a product … that still means 95 out of every 100 people who visit your site will leave and never come back.
A more effective strategy would be to send people to a squeeze page first, offering some kind of free gift … possibly a free report.
This way, you can capture the name and email of visitors to your site and be able to follow up with them via autoresponder as many times as you want.
You may experience a slight decrease in sales initially (as not everyone will optin and get to your salespage), but the people on your list will be highly tartgeted and you should find that your lifetime customer value increases dramatically.
By testing different elements of your squeeze page, sales page, follow up sequence etc, you should be able to build a very profitable marketing funnel.
Get Paid To Generate Leads
For Other Businesses…
As an internet marketer, you also have many skills that offline business owners do not possess … or even understand in many cases.
ALL businesses want new customers, and by showing local business owners how to bring their business online, you can demand very large fees.
The beauty of this kind of system is that, while many of the tasks may be extremely simple to someone with a little experience, to the offline business owner you look like an expert.
Here are just a few things you can offer to do to generate sales leads for businesses:
1) If they have a website, offer to ‘optimize’ it for them using relevant keywords and good on page SEO so that they can get more search engine traffic and leads.
2) If they don’t have a website, offer to build one for them (HINT: You can use WordPress and one of the thousands of available themes for free)
3) If they have a website, but no list, offer to add an optin form to their site so they can build a list, and then “manage” that list for them for a monthly fee (HINT: Use an Aweber or GetResponse account)
4) Offer to write and submit articles for them to build backlinks to their site and help get better rankings.
Lead Generation Is NOT Hard…
The truth is there are many ways to sell services to businesses. They ALL want to generate new leads and new customers – and businesses expect to pay for advertising and promotion expenses so it can be very easy to find new clients.
A great way to get started is to offer to create a site for free for someone you know that has a business, in return for a testimonial, or recommendation.
This way you get to perfect your skills and start building a portfolio at the same time.
(BIG HINT: If you feel you can’t do any of this, you can also outsource all of the work to people on places like Odesk.com who can do it inexpensively … You can still charge the business owner more and make money as a “project manager”)
Ok… so by now your heads should be overflowing with new ideas
All you have to do is take action!
Don’t forget to use the comment box below to let me know what you think!
To Your Success!