How To Create A Squeeze Page That Sucks In Leads

When you go to create a squeeze page, you need to make sure that you have a clear offer for the visitors/prospects who are going to be landing on your site.

The sole purpose of the squeeze page should be to capture leads and nothing else. That means if you want to maximize your conversions, don’t include other distractions on your squeeze page such as Adsense ads or long lists of links to other pages on your site.

The more options you give people, the less likely it is that they will complete the one you want.

This post will give you some tips on what elements you need to include on your site for maximum response.

If you don’t know how to setup your optin page, check out this post first: How To Create A Squeeze Page

Use a Strong Headline to Grab
Their Attention and Keep It…

In order to get people to optin to your lead capture page, you first need to stop and get their attention long enough for them to read your marketing message.

The headline is likely going to be the first thing they see.

  • Your squeeze page headline should be big and bold so that it stands out.
  • It should be benefit driven. Focus on the main benefit that your product/service/report will give to the end user.
  • Decide on your visitor’s biggest problem and how it can be solved, and make these part of the headline.

A good headline will grab their attention and get them reading the rest of your page.

List Benefits That Get Them
Begging To Know More…

Your squeeze page should ideally be getting someone to optin in exchange for more information, or a free report.

Giving away something for free will help increase conversions, but you can also increase them more by building extreme value in the prospects mind.

List out the main benefits that the user will get from opting in.

  • Make it an irresistible offer so that they would be insane to pass up getting the report that you are giving away.
  • Focus on the wants, needs and desires of your prospect. Always let them know what’s in it for them.

Use a Strong “Call to Action”
That Gets Them Scrambling
to Optin…

People often need to be told what to do. This is particularly true on the internet where people are distracted easily and bounce around from site to site, often without any real purpose.

If you want someone to enter their name and email address TELL them to enter it.

  • Repeat the call to action if you need to, but make sure that somewhere on the page you show people what you want them to do.
  • Include arrows or other graphical elements to show people where they need to enter the information.
  • Make the call to action clear. (Again, your squeeze page should only have ONE main call to action i.e. getting the optin)
  • Use a short video on your page, end the video by telling them to optin, include an arrow that shows them where the optin is.
  • Make the end of the video be a live “demo” of how to fill out the form – just record your screen as you do it so there is NO confusion on what needs to be done.

See this post for hints on some of the best squeeze page templates to use.

All of these elements can add up to give you the best possible squeeze page that sucks in leads and gets them salivating for more information!

Download Your Free
Squeeze Page Templates…

To get 2 free professionally designed squeeze page templates that will help you rapidly build your list on autopilot, simply enter your name and email in the box below.

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To YOUR Success,

Richard Legg

Richard Legg


Andrew Hansen – The Rankings Institute Review and Bonus info

Andrew Hansen is re-opening the Rankings Institute in September 2014.

#1 – Watch the video below to see PROOF of how well these techniques work

#2 – Watch the video below to see STUDENT PROOF from a real user of Andrew’s techniques.

Andrew Hansen is going to be releasing The Rankings Institute with his ‘SEO Ninja’ partner, Alex Miller

The Rankings Institute course is designed to teach people everything they need to know in order to generate as much free traffic as they want from the search engines.

Andrew is famous for his affiliate marketing strategies that use free traffic and Alex Miller is one of the best seo practitioners in the market.  Alex isn’t particularly well known as a marketer, but that’s because he’s quietly busy rankings sites in all kinds of crazy markets like ‘credit cards’ and ‘forex’.

You can see my review of the rankings institute members area below.

(If you’re interested in my bonus package for the course you can check that out here:)

As you’ll from the review above there is a LOT of content in the members area – each of the modules is broken down into several smaller bitesize videos that allow you to go through the content at your own pace.

Unlike a lot of other courses, it also starts off by helping you build a solid foundation.

So Module 1 teaches you about keyword research

Module 2 teaches you about on site SEO

Module 3 shows you how to convert visitors into buyers

Module 4 shows you how to get traffic before you even get your own website ranking

(That’s just the first 4 modules and doesn’t even cover all of the actual off page seo and backlinking that they’ll teach you)

In addition to the main training, you’ll also get personal access to both Andrew Hansen and Alex Miller – something that is worth a lot more than the price of admission.

And to help you get the best possible results, they’re also going to pay their own team to build backlinks for you – to ANY website you have.  (But of course you should go through the initial training first to make sure you’ve structured your site properly).

Anyway, the Rankings Institute course looks set to be one of the best seo and traffic generation courses available.  Plus when you combine that with my bonus package (see above), it’s a pretty powerful program.


Jeff Walker’s Product Launch Formula Review 2016

Back in 2008 I bought Product Launch Formula (the 2.0 version) from Jeff Walker after seeing the kinds of results that not only Jeff was getting, but also that his students were getting. Despite not having a particularly big or responsive list at that time, I was able to launch my first product using the […]

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Constant Profits Club – Andrew Hansen & Sara Young [UPDATE-

Andrew Hansen and Sara Young are teaming up to release Constant Profits Club soon. As you probably know I’m a huge fan of Andrew’s work and have been for many years.  From what I know of Sara, her reputation is as impeccable as Andrew’s. What I’m most excited about in the Constant Profits Club is […]

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Affiliate Marketing Mastery Review – Stefan James

Stefan James is getting ready to release his Affiliate Marketing Mastery course towards the end of 2016. Most famous for his ProjectLifeMastery blog and YouTube channel, Stefan has also created several other successful courses and software products, with one of the most popular being his kindle marketing course. (I bought this myself and love it) […]

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Turbo Business System Review Bonus

Turbo Business System Review and Turbo Business System Bonus … Norman Freeman is getting ready to release his Turbo Business System to the world.  Norman is probably most famous for his tell-a-friend application “Viral Inviter” that has helped thousands of people build bigger optin lists all from free traffic. His Turbo Business System is designed […]

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