How To Create A Squeeze Page That Sucks In Leads

When you go to create a squeeze page, you need to make sure that you have a clear offer for the visitors/prospects who are going to be landing on your site.

The sole purpose of the squeeze page should be to capture leads and nothing else. That means if you want to maximize your conversions, don’t include other distractions on your squeeze page such as Adsense ads or long lists of links to other pages on your site.

The more options you give people, the less likely it is that they will complete the one you want.

This post will give you some tips on what elements you need to include on your site for maximum response.

If you don’t know how to setup your optin page, check out this post first: How To Create A Squeeze Page

Use a Strong Headline to Grab
Their Attention and Keep It…

In order to get people to optin to your lead capture page, you first need to stop and get their attention long enough for them to read your marketing message.

The headline is likely going to be the first thing they see.

  • Your squeeze page headline should be big and bold so that it stands out.
  • It should be benefit driven. Focus on the main benefit that your product/service/report will give to the end user.
  • Decide on your visitor’s biggest problem and how it can be solved, and make these part of the headline.

A good headline will grab their attention and get them reading the rest of your page.

List Benefits That Get Them
Begging To Know More…

Your squeeze page should ideally be getting someone to optin in exchange for more information, or a free report.

Giving away something for free will help increase conversions, but you can also increase them more by building extreme value in the prospects mind.

List out the main benefits that the user will get from opting in.

  • Make it an irresistible offer so that they would be insane to pass up getting the report that you are giving away.
  • Focus on the wants, needs and desires of your prospect. Always let them know what’s in it for them.

Use a Strong “Call to Action”
That Gets Them Scrambling
to Optin…

People often need to be told what to do. This is particularly true on the internet where people are distracted easily and bounce around from site to site, often without any real purpose.

If you want someone to enter their name and email address TELL them to enter it.

  • Repeat the call to action if you need to, but make sure that somewhere on the page you show people what you want them to do.
  • Include arrows or other graphical elements to show people where they need to enter the information.
  • Make the call to action clear. (Again, your squeeze page should only have ONE main call to action i.e. getting the optin)
  • Use a short video on your page, end the video by telling them to optin, include an arrow that shows them where the optin is.
  • Make the end of the video be a live “demo” of how to fill out the form – just record your screen as you do it so there is NO confusion on what needs to be done.

See this post for hints on some of the best squeeze page templates to use.

All of these elements can add up to give you the best possible squeeze page that sucks in leads and gets them salivating for more information!

Download Your Free
Squeeze Page Templates…

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To YOUR Success,

Richard Legg

Richard Legg


Two Internet Marketers Walk Into A Bar …

I’ve been getting quite a few emails from subscribers all asking how baby Adam is doing now, so I thought I’d post a few new pictures for everyone to look at.

As you can see, he’s getting REALLY big now.

(He’s only 3 months but weighs 17 lbs!)

It’s such a great feeling to be able to work from home and spend time with my wonderful family, and it reminds me why I’m in this business of trying to help others achieve the same thing.

Things have been really hectic here the last few weeks as we’ve had a ton of friends and family visiting us, so I haven’t had time to give you as much great content as I’d normally like to.

But don’t worry … normal service should resume shortly :-)

In the last post, I asked you what some of your biggest problems were with getting a business started.

You gave a lot of great answers such as too little time, not enough technical experience, lack of traffic etc…

Look out for an email from me soon as I’m hoping to have a very exciting video for you in a few days that explains how you can eliminate a LOT of those problems quickly and easily.

Anyway, I also wanted to thank my buddy/ mentor/ business partner Eric Farewell for those incredible pictures above.

He actually drove all the way up from California in a 1970 VW bug.

It turns out he had quite the adventure and at one point actually SANK his car in the Pacific Ocean.

If you want to hear the full story on that, I really recommend you check out his blog now… It’s definitely not something you read about every day :-)

Also make sure to sign up for his “newsletter” too. It’s not just a marketing newsletter, more like his (mis)adventures :-) , but it’s the funniest list that I’m on.


While he’s been here we’ve been working on some cool content and videos to be released soon and spent some time hanging out in downtown Seattle.

Here are a few more pics of my “adopted” hometown, including an incredible lunch we had at Kell’s Irish Pub (including the obligatory pint of Guiness!).

That’s pretty much all for now, but before you go could you do me a BIG favor and let me know which picture of Adam you like best?

We want to get one printed out and framed for the Grandparents at Christmas, but we can’t decide which one we like the most!

Just use the comment box below to let me know which one you like more :-)

Talk to you soon (killer content is next!),


Do You Have A Hobby Or A Business?

Do You Have A Hobby Or A Business? One of the things that has really helped me in building my own business has been treating it as a REAL business. i.e I try and work a certain number of hours each day, and a certain number of days a week. Obviously I’m free to “bend” […]

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