How To Create A Squeeze Page That Sucks In Leads

When you go to create a squeeze page, you need to make sure that you have a clear offer for the visitors/prospects who are going to be landing on your site.

The sole purpose of the squeeze page should be to capture leads and nothing else. That means if you want to maximize your conversions, don’t include other distractions on your squeeze page such as Adsense ads or long lists of links to other pages on your site.

The more options you give people, the less likely it is that they will complete the one you want.

This post will give you some tips on what elements you need to include on your site for maximum response.

If you don’t know how to setup your optin page, check out this post first: How To Create A Squeeze Page

Use a Strong Headline to Grab
Their Attention and Keep It…

In order to get people to optin to your lead capture page, you first need to stop and get their attention long enough for them to read your marketing message.

The headline is likely going to be the first thing they see.

  • Your squeeze page headline should be big and bold so that it stands out.
  • It should be benefit driven. Focus on the main benefit that your product/service/report will give to the end user.
  • Decide on your visitor’s biggest problem and how it can be solved, and make these part of the headline.

A good headline will grab their attention and get them reading the rest of your page.

List Benefits That Get Them
Begging To Know More…

Your squeeze page should ideally be getting someone to optin in exchange for more information, or a free report.

Giving away something for free will help increase conversions, but you can also increase them more by building extreme value in the prospects mind.

List out the main benefits that the user will get from opting in.

  • Make it an irresistible offer so that they would be insane to pass up getting the report that you are giving away.
  • Focus on the wants, needs and desires of your prospect. Always let them know what’s in it for them.

Use a Strong “Call to Action”
That Gets Them Scrambling
to Optin…

People often need to be told what to do. This is particularly true on the internet where people are distracted easily and bounce around from site to site, often without any real purpose.

If you want someone to enter their name and email address TELL them to enter it.

  • Repeat the call to action if you need to, but make sure that somewhere on the page you show people what you want them to do.
  • Include arrows or other graphical elements to show people where they need to enter the information.
  • Make the call to action clear. (Again, your squeeze page should only have ONE main call to action i.e. getting the optin)
  • Use a short video on your page, end the video by telling them to optin, include an arrow that shows them where the optin is.
  • Make the end of the video be a live “demo” of how to fill out the form – just record your screen as you do it so there is NO confusion on what needs to be done.

See this post for hints on some of the best squeeze page templates to use.

All of these elements can add up to give you the best possible squeeze page that sucks in leads and gets them salivating for more information!

Download Your Free
Squeeze Page Templates…

To get 2 free professionally designed squeeze page templates that will help you rapidly build your list on autopilot, simply enter your name and email in the box below.

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To YOUR Success,

Richard Legg

Richard Legg


Online Advertising Tips – Part 1

If I was put up against a wall and asked what the single most important aspect of making a living online was, I’d say without hesitation, advertising.


Because no matter what your business is, if it involves dealing with other people in any way, then they have to know you exist or you make no money. Are we in agreement there? Great! So let’s get right down to the matter of effective advertising.

The problem with advertising on the Internet is that there is a lot of crap out there, such as posting FFA ads, submitting to safelists and things of that nature. You can waste a lot of time advertising in ways that are not effective. So in the advertising portion of this newsletter series, I am going to focus on the most effective ways to advertise online.

In this first issue, I want to talk about forums. Yes, forums, the places where you are NOT allowed to advertise. If this sounds like double talk, it’s not. Forums are my key source of promotion.


Because I learned how to use them effectively. I am now going to teach you to do the same.

Whatever your niche is, whether it be copywriting or programming or health care or whatever, you need to find the top forums on the Internet for that niche. After you find them, you need to go there, sign up and do NOTHING.

That’s right. Do NOTHING. Just familiarize yourself with the forum.

See what’s talked about.

See who the main forum participants are.

Get a feel for the atmosphere of the forum.

Are new people greeted friendly or are the looked at with scorn and suspicion?

You need to really understand how that forum ticks before you dive in and start making posts. The only way to do this is to read, read, and read some more.

After you have a good idea of how the forum behaves, or doesn’t behave, introduce yourself. Do NOT post any kind of ad or even allude to your site in any way. Just say hello and tell them that you’re looking forward to participating in the discussion and contributing to the forum. Don’t say you’re looking forward to learning. That makes you sound like a new person. You’re going to establish yourself as an expert, so don’t say you’re looking forward to learn.

Then, look at the questions being asked. If you can answer them, do it. If not, find the answers. Remember, you’re establishing yourself as an authority. You will keep on doing this while you are there. Try to spend a couple hours a day at the forum doing this.

Over time, this is what’s going to happen.

People ARE going to start to look at you as an authority on the subject that the forum is about. They will begin to ask for your advice. They will start to look at your signature, where you will have a link to your product or service. You will NOT have to advertise a thing. You will begin to make sales just from being a participant at the forum.

This will not happen over night. But when it happens, this forum, and all the forums you join, will be one of your main sources of income.

Don’t spam! Don’t argue! Don’t be anything but 100% professional.

See you in volume 2 with more advertising tips!


Richard Legg

Richard Legg


The Power Of Private Label Rights

The Power Of Private Label Rights One of the hardest things about starting an internet business is deciding what to sell online. Most people who decide they want to make money online don’t have anything that they can immediately put up on a website and profit from. The truth is that product creation can also […]

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