This is probably the most important part of the whole ad and where most people drop the ball.
There are a lot of good ad writers that have no problem mapping out a great ad complete with bullet points, testimonials, guarantees and so on. But then they get to that last paragraph of the ad and
they drop the ball.
I can’t tell you how many last paragraphs I’ve read that go something like this…
And then they give the URL.
Yuck!
What do you honestly think a closing like that is going to do?
It will do absolutely … NOTHING!
You CAN get this fantastic package?
You might as well have written, “Well, if you feel like it, you can get this package at the URL below.”
If you want people to buy from you, then you MUST close STRONG.
There are plenty of ways to do this.
Here is one of my favorites that I use to close people who still think that posting to free classified sites is going to make them millionaires:
“Bottom line is this.
If you keep promoting your site the way you are today, you will continue to get the results that you’re getting, which I know for a fact are HORRIBLE. So, if you want to FINALLY see some success, then you MUST go to the site below. Otherwise you are just going to keep spinning your wheels and getting nowhere.”
Can you see the difference there?
That’s how to close.
Just remember, close STRONG.
You may not get another chance.
To YOUR Success,
Richard Legg
Yes, I saw the difference! Ok, I’ll remember to close strong. That may be a difficult habit to take, though. I’m really shy in real life!
Richard: Have a wonderful Holiday with the wife! Thank you for all your current and past input. I look forward to my success on your coat-tails
Thanks for the tips I’m very new to Internet marketing and can use the advice.
Good post again. Its these little bits of knowledge that really help others improve their internet marketing skills and ultimately make more money.
A strong call to action is VERY important to a sales page or an email ad.
http://howtopages.net
OH Yah Baby, I love the post you are so right close strong. Be strong in all you do. If your in it to help others you really do need to be firm and assertive.
Close strong be strong!
Okay, great point!
You don’t want to suggest that they might want to think about possibly taking a look, you want to tell them they need to!
If you have a product that is truly helpful, one you believe in yourself, it should be easy to come up with a compelling close!
Hey Richard: Have a wonderful Holiday with the wife!
I’m HAPPY to be on your coat-tails too!
I do open most of your emails
You don’t bombard me with them either….
Thanks! for the knowledge you share.
I appreciate you! => Enjoy Life!!!!
Richard – enjoy your posts – keep ’em coming.
Now question for you Richard – think about this –
‘What is the singly most used, most common, expression or phrase or word, used on the entire internet as well as extensivly in print and TV media?
Answer – see my website – it’s ‘clikon’ – (goto is a close second)
Think about it – collaboration? – whatever – let me know
regards
Larry (clikon)
Greetings Richard thanks for the email, very intersting information here , keep at it my friend. Your doing great!! google me sometime? tmobil8