Online Advertising Tips – Part 2

In this installment, I want to cover another form of advertising which is also very effective and won’t cost you a penny to do. This is one of my favorites.

Whether you know it or not, content is king. Think I’m kidding? Go to any web site and take a look at what’s there. It’s content. The most popular web sites have the most content. It’s what makes the Internet go round.

What does this have to do with advertising?

Everything.

One of the most effective forms of advertising is writing content, or more specifically, writing articles and submitting them to article directories.

Why?

Because when people go to the Internet to look up things, something I do everyday, they will ultimately find these directory articles because they are in great favor with the search engines.

Therefore, there is a good chance that they will in turn find YOUR article. The more articles you submit, the more chances you have of being discovered.

So how do you take advantage of this? How is this advertising?

It just so happens that the article directories allow you to put, at the end of your articles in what they call a resource box, a link to your site.

Why is this important?

Because if somebody likes your article and wants to learn more, they’ll have a link at the end to go to.

End result?

They come to your site where you now have a chance to sell them your product or service.

So, what’s the best way to take advantage of this?

The first thing is to write an article that is informative but doesn’t give ALL the information. Make it so that they need to go to your site to get the rest of it.

The second thing is to write a resource box that compels people to do this. Writing something like “John Doe is a marketer who has…blah, blah, blah” is NOT going to do it. You have to write something compelling. Something like this…

“If you’re tired of not making a living online, visit my web site and get your FREE report on…etc. The URL is”

That’s how you get people to come to your site through your resource box. Trust me, it works. Write a good article that gives them a piece of the puzzle, give them a reason to want to learn more and then finally write a compelling resource box, and you’ll have a steady stream of visitors to your site.

And it won’t cost you a DIME.

More tips next week.

All the best,

Richard Legg