Internet Marketing Business Solutions From Richard Legg

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In this installment I’m going to focus on another marketing mistake. Last week I went over a big one, not getting professional hosting and your own domain. Well, this one ranks right up there with that blunder. Free advertising.

Now, before you jump all over me and tell me that not all free advertising is worthless, I already know that. Article marketing, which is one of the best forms of advertising, is absolutely free.

However, there are many forms of free advertising that aren’t worth the time to spit at. I’ll give you a few examples.

FFA Posting. To just post ads to these FFA sites is not going to work. The sites do not get indexed by the search engines and nobody goes to them so you’re not getting any traffic in any manner shape or form.

Banner Exchanges. This is another dud. The studies are in. Nobody clicks on banners anymore. Oh sure, there are things you can do to get people to click on your banners, but a plain banner might as well not even be there.

Classified Sites. The problem with free classified ads is that most of the people who go to classified sites are not looking for business opportunities. They’re looking for a pet or a used motorcycle. People who post business opportunities to classified sites are totally wasting their time.

I could go on, but my point is not so much with the type of free advertising that people use. My point is that most people feel that they shouldn’t have to spend any money to promote their business.

So to decide that you’re not going to spend money on advertising either because you feel you shouldn’t have to or worse, because you “can’t afford it” is one of the biggest marketing mistakes you can make.

Personally, I’m happy to spend money on an ad if I know that I’ll make it back. If I know that every visitor is worth $1 to me, then I’d be delighted to spend 50c for visitors all day long. The key is to know your visitor value.

One of the best ways of doing this is submitting articles to ezinearticles.com. They let you track the number of visitors you get from each one, so you can compare that to the number of sales. Sales divided by visitors equals your visitor value!

Once you’ve done that, you should be confident in spending money on advertising as you can estimate how much any campaign will return.

Next time I’ll go over another big marketing mistake…

See you then.

Sincerely,

Richard Legg

This installment is going to begin a 3 part series on what I feel are the 3 worst marketing mistakes that people make. Trust me, there are a lot more than 3, but these 3 are at the very top of my list. First I am going to start with cutting corners in web hosting and domains.

Many people when they first start trying to make a living online immediately begin with the attitude that “I’m broke so I need to use free stuff”.

Well, guess what?

That kind of thinking is going to keep you broke, especially when it comes to web hosting and domain names.

As you know, or probably don’t know, you can actually get your own web site without spending one dime on either web hosting OR a domain name. Absolutely. Just go to Yahoo and get one of those crappy Geocities pages. You’ll end up with some kind of web site that has a domain like this:

http://www.geocities.com/yourname/index.htm

Yeah, I know, seeing your name in there gives you a real great feeling. But that’s about all you’re going to get out of it.

Getting these sites indexed by the search engines is close to impossible. And even if you do get them indexed, do you really think that anybody is going to take you seriously when they see that you can’t even afford to pay for web hosting?

Forget about the fact that these sites look like crap with the forced advertising for Yahoo that you need to do. You’ll be able to count the number of sales you’ll make from these sites on one hand, if that many.

Plus, with free web hosting, you are at the mercy of these sites. You get practically no bandwidth, no disk space and they can take your site away from you at a moment’s notice.

If you’re going to run a professional business online, you need 2 things.

1. Your OWN domain.

2. Professional web hosting.

And if you think these things are expensive, they’re not.

You can get a domain for about $10 a year or less even. Domain hosting you can get for $7-8 a month or less and get more than enough disk space and bandwidth to run a professional business. If you can’t afford that little bit of investment, then quite honestly you have no business being in business.

Bottom line is this. Your potential customers will NOT take you seriously with a Geocities type domain and hosting. This will
result in NO sales and a FAILED business.

So please do yourself a favor. Get yourself your own domain and some professional web hosting.

To YOUR Success,

Richard Legg

P.S. If you don’t have a hosting account yet, check out the video using the link below and see how you can get one with a ready-made product to sell and a free domain name for life.

>>> Click Here To Watch The Video<<<

That’s all for now!