Internet Marketing Business Solutions From Richard Legg

This installment is going to begin a 3 part series on what I feel are the 3 worst marketing mistakes that people make. Trust me, there are a lot more than 3, but these 3 are at the very top of my list. First I am going to start with cutting corners in web hosting and domains.

Many people when they first start trying to make a living online immediately begin with the attitude that “I’m broke so I need to use free stuff”.

Well, guess what?

That kind of thinking is going to keep you broke, especially when it comes to web hosting and domain names.

As you know, or probably don’t know, you can actually get your own web site without spending one dime on either web hosting OR a domain name. Absolutely. Just go to Yahoo and get one of those crappy Geocities pages. You’ll end up with some kind of web site that has a domain like this:

http://www.geocities.com/yourname/index.htm

Yeah, I know, seeing your name in there gives you a real great feeling. But that’s about all you’re going to get out of it.

Getting these sites indexed by the search engines is close to impossible. And even if you do get them indexed, do you really think that anybody is going to take you seriously when they see that you can’t even afford to pay for web hosting?

Forget about the fact that these sites look like crap with the forced advertising for Yahoo that you need to do. You’ll be able to count the number of sales you’ll make from these sites on one hand, if that many.

Plus, with free web hosting, you are at the mercy of these sites. You get practically no bandwidth, no disk space and they can take your site away from you at a moment’s notice.

If you’re going to run a professional business online, you need 2 things.

1. Your OWN domain.

2. Professional web hosting.

And if you think these things are expensive, they’re not.

You can get a domain for about $10 a year or less even. Domain hosting you can get for $7-8 a month or less and get more than enough disk space and bandwidth to run a professional business. If you can’t afford that little bit of investment, then quite honestly you have no business being in business.

Bottom line is this. Your potential customers will NOT take you seriously with a Geocities type domain and hosting. This will
result in NO sales and a FAILED business.

So please do yourself a favor. Get yourself your own domain and some professional web hosting.

To YOUR Success,

Richard Legg

P.S. If you don’t have a hosting account yet, check out the video using the link below and see how you can get one with a ready-made product to sell and a free domain name for life.

>>> Click Here To Watch The Video<<<

That’s all for now!

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In this installment, I want to cover another form of advertising which is also very effective and won’t cost you a penny to do. This is one of my favorites.

Whether you know it or not, content is king. Think I’m kidding? Go to any web site and take a look at what’s there. It’s content. The most popular web sites have the most content. It’s what makes the Internet go round.

What does this have to do with advertising?

Everything.

One of the most effective forms of advertising is writing content, or more specifically, writing articles and submitting them to article directories.

Why?

Because when people go to the Internet to look up things, something I do everyday, they will ultimately find these directory articles because they are in great favor with the search engines.

Therefore, there is a good chance that they will in turn find YOUR article. The more articles you submit, the more chances you have of being discovered.

So how do you take advantage of this? How is this advertising?

It just so happens that the article directories allow you to put, at the end of your articles in what they call a resource box, a link to your site.

Why is this important?

Because if somebody likes your article and wants to learn more, they’ll have a link at the end to go to.

End result?

They come to your site where you now have a chance to sell them your product or service.

So, what’s the best way to take advantage of this?

The first thing is to write an article that is informative but doesn’t give ALL the information. Make it so that they need to go to your site to get the rest of it.

The second thing is to write a resource box that compels people to do this. Writing something like “John Doe is a marketer who has…blah, blah, blah” is NOT going to do it. You have to write something compelling. Something like this…

“If you’re tired of not making a living online, visit my web site and get your FREE report on…etc. The URL is”

That’s how you get people to come to your site through your resource box. Trust me, it works. Write a good article that gives them a piece of the puzzle, give them a reason to want to learn more and then finally write a compelling resource box, and you’ll have a steady stream of visitors to your site.

And it won’t cost you a DIME.

More tips next week.

All the best,

Richard Legg