How To Create A Squeeze Page That Sucks In Leads

When you go to create a squeeze page, you need to make sure that you have a clear offer for the visitors/prospects who are going to be landing on your site.

The sole purpose of the squeeze page should be to capture leads and nothing else. That means if you want to maximize your conversions, don’t include other distractions on your squeeze page such as Adsense ads or long lists of links to other pages on your site.

The more options you give people, the less likely it is that they will complete the one you want.

This post will give you some tips on what elements you need to include on your site for maximum response.

If you don’t know how to setup your optin page, check out this post first: How To Create A Squeeze Page

Use a Strong Headline to Grab
Their Attention and Keep It…

In order to get people to optin to your lead capture page, you first need to stop and get their attention long enough for them to read your marketing message.

The headline is likely going to be the first thing they see.

  • Your squeeze page headline should be big and bold so that it stands out.
  • It should be benefit driven. Focus on the main benefit that your product/service/report will give to the end user.
  • Decide on your visitor’s biggest problem and how it can be solved, and make these part of the headline.

A good headline will grab their attention and get them reading the rest of your page.

List Benefits That Get Them
Begging To Know More…

Your squeeze page should ideally be getting someone to optin in exchange for more information, or a free report.

Giving away something for free will help increase conversions, but you can also increase them more by building extreme value in the prospects mind.

List out the main benefits that the user will get from opting in.

  • Make it an irresistible offer so that they would be insane to pass up getting the report that you are giving away.
  • Focus on the wants, needs and desires of your prospect. Always let them know what’s in it for them.

Use a Strong “Call to Action”
That Gets Them Scrambling
to Optin…

People often need to be told what to do. This is particularly true on the internet where people are distracted easily and bounce around from site to site, often without any real purpose.

If you want someone to enter their name and email address TELL them to enter it.

  • Repeat the call to action if you need to, but make sure that somewhere on the page you show people what you want them to do.
  • Include arrows or other graphical elements to show people where they need to enter the information.
  • Make the call to action clear. (Again, your squeeze page should only have ONE main call to action i.e. getting the optin)
  • Use a short video on your page, end the video by telling them to optin, include an arrow that shows them where the optin is.
  • Make the end of the video be a live “demo” of how to fill out the form – just record your screen as you do it so there is NO confusion on what needs to be done.

See this post for hints on some of the best squeeze page templates to use.

All of these elements can add up to give you the best possible squeeze page that sucks in leads and gets them salivating for more information!

Download Your Free
Squeeze Page Templates…

To get 2 free professionally designed squeeze page templates that will help you rapidly build your list on autopilot, simply enter your name and email in the box below.

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To YOUR Success,

Richard Legg

Richard Legg


  1. Hi Richard,

    Thanks for the clearly written advice
    on setting up a squeeze page. I need
    to put up a few shortly and can use
    your article as a checklist against
    what to do (and not do).



  2. Richard:- thats fine getting the leads,but you need a method of sending them out. Yes I know about the monthy paid autoresponders but they are costly. I have a A/R sitting on my desktop which I paid for, only because I can not find any one to install it for me.I have the host with Cpanel, all I need is 10 minutes of some one’s time who knows what there doing to install it for me, then I can think about getting leads.


  3. Thanks Rechard for this information.

  4. Good, solid info here – just what I’d expect from Richard (I admit to being a fan!).

  5. @ Derek,

    I would actually highly recommend against hosting your own autoresponder.

    Even though it may save you a few bucks a month, you’re not going to get the same kind of delivery that you’ll get with Aweber or GetResponse.

    The truth is, these companies put a lot of effort into making sure the emails sent from their server are recognised as being legitimate in the eyes of the various ISPs.

    With your own hosted AR, you simply cannot do this. So even if you save a few bucks, it’s unlikely that most of your emails would even get through to your list – so your efforts will be for nothing.

    At the very least, I’d recommend trying out GetResponse – they have a free trial for a month. By the end of the month you should hopefully have enough leads to cover the $18 a month fee.

    Take it from someone who tried to do it the free way … when it comes to things like hosting and autoresponders, they are the lifeblood of your business, so make the investment on getting the right ones.

  6. Richard, once again you have given everyone something to think about. Your information is sound as usual.

    Thanks again, Thom Cooke

  7. Richard Harwood says:

    Hi Richard,I do have a question but first I will say your information is always welcome an useful. When I receive an email from you it never goes unread.I have been working on internet marketing for over a year now. When I started I bought a couple of lets say a business in a box more out curiosity. There was no substance in them at all as I’m sure you know. So I decided to go it alone I’ve learned just about everything lots of searching. But I am just about ready to upload my website. When I started the click bank hoplink seemed simple so I decided to leave it to last. My question is cloaking my hoplink. I have read that some who knows what they are doing can find your CB nickname in 2 or 3 different locations even if you have it cloaked on your web page is this true. And if it is whats the best way to hide my ID. I found a site called viralurl http://vur.me/cliks/3 would this be what I need or if you have a good idea I would love to hear it. This is the last piece of the puzzle. Once I solve this I will be able to upload my site then start learng about traffic. By the way you have me on your mailing list as Rick. Thanks Rick Ottawa Ontario

  8. Hey Richard,

    I actually have a free tool that cloaks and protects links:


    There are also different ways to do it with php redirects, and iframes but that’s a little more advanced.
    If you want to go that route though, there’s plenty of info I found with a quick Google search :-)


  9. Hey Richard,

    This is a really interesting post. I’ve spend hours and paid hundreds of dollars just to learn what you are revealing here for free.

    Thank you,

  10. Ramona Banfield says:

    Good advice Richard. Thanks for the help.

  11. Hey thanks for this info. I think what I was lacking was an effective call to action. NOw I should have people begging to be on my mailing list

  12. hi Richard, did you test with different video lengths ? I was wondering what would work the best. How short: 10 seconds, 11-60 seconds, or 1-2 minutes?

  13. Hi Richard
    Thanks so much for the infomation you give about squeeze pages. I have written a book in my niche (The Insider’s Guide To Mystery Shopping by John Smith), and am trying to promote it. I can see that having a squeeze page is going to help me enormously and I really appreciate the info you give here (info that others charge a small fortune for).
    Many thanks

  14. great info…I have been thinking about building a membership site for a while. Now i have made the decision,my topic is somewhat similar to yours. I just wrote a book called FEAR-The killer of dreams. I definitely want to give quality content, so that is my issue right now. I also have to develop a list, because i don’t have one as yet..any suggestion would really help..Thanks in advance.

  15. Thank you for the easy to understand instructions on how to do this. One thing I have not been able to find anywhere is how are the emails captured? Is there a data base to set up? Is the form linked to your email program? Is there an easy, streamlined way these are captured so data entry can be eliminated?

  16. thanks for the easy instructions

  17. What do you do with the leads when you get them? I know they go into your funnel, but how long does it last? For example, if you have about 7 follow ups for your initial offer to try and convert, what do you do after that? Do you then setup an autoresponder to mail a new affiliate offer every week?

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