Internet Marketing Business Solutions From Richard Legg

I recently received a comment on a blog post from one of my readers, Peter Allard, that really resonated with me and I wanted to share it with you.

In the comment, Peter was referring to the upcoming birth of our son and some important components of becoming a good father.

However, I also felt that there were some valuable lessons that also very much tied into marketing.

Here’s the original comment:

“Hi Richard,

Congratulations from Peter “

The part that really struck me was #3 - you have to be pointing in the right direction.

You have to know where you want to go, and what path you want to take to get there.

It’s no good if you’re running around aimlessly without any direction.

I think this is just as true for marketing as it is for parenthood too.

One thing I notice online is that so many people are being pulled in different directions, always looking towards the “next big thing”.

They try so many different things, but they never really stop and work at just one thing that could actually bring them results.

And what happens?

They’re no financially better off than when they started, and if anything they just end up more confused and overwhelmed.

Direction and focus are critically important in marketing and something you need to work at, but the rewards are great when you do.

I’m not perfect, and I struggle with these very same things at times, but when I do focus, that’s when I’m most productive and that’s when I make money.

If you’re struggling with a lack of focus or direction, I have a great free “Personal Action Plan” for you to download.

It can help you figure out where you want to go, and what you need to do in order to get there.

You can download it from the link below. No optin or anything required, just “right click” and save it to your computer.

I really think this can help anyone who’s struggling to figure out where they’re going so take just 30 seconds to download it now.

To YOUR Success,

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With just 2 weeks until the birth of our first baby, I’ve found myself constantly reading and reading about things we need to do once he arrives.

Things like how to know when he’s hungry, how to know when he’s tired, what’s the best way to comfort him etc.

I’ve literally been to countless different websites, browsed through tons of different forums, and read parts of several different books, trying to absorb as much information as possible (only to find that so much of it conflicts with other information!).

The more I did this, the more overwhelmed I became.

After doing this for so long, I came to the realization that there’s only so much I can learn from a book, only so much that a website can teach me.

I felt like I had information overload!

I came to realize that the ONLY way I’ll ever really learn anything is by actually DOING.

Even though I feel like I’m as prepared as possible in terms of the “research” of what being a parent entails, I’m only going to REALLY understand once the baby is born and we’re thrown in at the deep end.

That’s when we’ll learn how to react to our baby, how to comfort him, how to know when he needs feeding - by actually BEING a parent and DOING parent stuff.

That got me thinking …

A lot of people when they start out online try to learn and absorb as much as they can about making money online - they buy books on affiliate marketing, PPC marketing, AdSense, Joint Ventures, Resale Rights etc…

They read and they study all that they can, but in the end, reading and studying is NOT going to make you money.

Only by taking action and doing something will you ever see any results.

I think this is the part where so many people get bogged down - they get so much information, from so many different people (some of which says the opposite to someone else) and they get stuck. They get overwhelmed.

But, just like being a new parent, you can’t sit around and do nothing.

You have to just jump in and try something - you’ll soon learn if it works or not. (And at least in marketing you won’t get puked on or pooped on !)

So many people get stuck at this critical point - it’s almost like the fear of failing stops them from taking any action. It’s like it’s almost better to not try, than to try and fail.

If something in marketing doesn’t work, that’s fine, try something else. But at least you’ll know one more thing not to try in the future.

Just like if you had a screaming baby. If singing to him didn’t work, you’d try something else, and you’d keep trying until you found something that worked.

The important thing is that you actually have to DO something. Stop reading, stop researching. It’s natural to be afraid of failing, but that fear shouldn’t stop you from succeeding.

Go out there and DO something, anything.

If it works, great!

If it doesn’t work, try and evaluate why it didn’t work, learn from the experience and move on to trying something else.

Just like anything in life, be it marketing or parenting, the true education comes not from the books, but from the experiences along the way.

To YOUR Success,