Affiliate Marketing Article Writing Tips (Part 2)
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Today, I want to talk about article titles.
This is so key to getting your article read.
Lackluster titles will be overlooked. Exciting titles will get your article read.
Well, let’s give you a few examples of what a dull title is.
Let’s say you’re writing an article on acne and a natural cure for acne. Well, a dull title might be something like…
“A Natural Cure For Acne”
Okay, let me qualify this just a bit. If somebody is specifically looking for a natural cure for acne and this is the only article they find, sure, they’re going to read it. It directly speaks to what they need. So while this is a dull title, it can be effective if you have a captive audience.
But what if somebody goes to the search engines and finds 10 articles with that same title? Unless yours appears at the very top, there is little chance that it’s going to get read as they’ll all blend in with the crowd.
However, if out of those first 10 results, somebody sees a title like this…
Don’t you think that somebody is going to be more likely to read this article?
When writing articles, you have to think like a marketer and NOT like an author, at least when it comes to the title because that’s how you get people to read the article in the first place.
Let’s take another example. Say you’re writing an article on article writing to promote your site and you come up with a title like this…
“Article Marketing To Promote Your Business”
It’s not bad, but it certainly doesn’t excite the heck out of me.
But what if you tried something like this?
Much better.
So when you’re writing the titles for your articles, think like a marketer first and an author last.
Here are a list of my top 10 article sites to submit to:
http://EzineArticles.com
http://GoArticles.com
http://ArticleDashboard.com
http://SearchWarp.com
http://ArticlesBase.com
http://iSnare.com
http://SelfGrowth.com
http://Buzzle.com
http://ArticleCity.com
http://IdeaMarketers.com
To YOUR Success,
Richard Legg
Thanks for reading! If you're new here, you may want to get a free copy of my "Succeed In 30 Days" marketing course.
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(6 votes, average: 4.17 out of 5)
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April 15th, 2008 at 1:56 pm
Hi,
Yes I do agree so much with your title comments. Last year I submitted the same article with two titles, one the boring ‘Improve your tennis techniques’ and the slightly better, but still not perfect ‘Thrash your playing partner using these tennis techniques’
The click through rates were astronomical for the second title.
April 15th, 2008 at 3:24 pm
Hi Paul,
That’s a perfect example - you really need to think about what the reader wants and use that to create a benefit filled title, just like you would with any other ad headline.
One thing I’ve found works well is using numbers e.g. to use yours as an example:
“Thrash your playing partner using these 5 killer tennis techniques”
You can also study some of the popular articles in the directories and see if you can find out what makes them get so many views, then use those techniques in your own marketing.
Richard
April 16th, 2008 at 12:46 pm
Hi Richard
Will try testing your suggestion - let you know what happens after a decent trial period.
Many thanks
April 23rd, 2008 at 8:32 pm
Hey Richard
Thanks for the list of article sites.
Article a day keeps the creditor away!
May 12th, 2008 at 11:52 am
Fragrance Free Skin Care Products
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.