Affiliate Marketing Article Writing Tips (Part 1)
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In the next couple of posts, I’m going to start on something that has become one of the most important things on the Internet today, article writing.
There is a reason why Ezine Articles, as of this writing, has an Alexa rank of 786. I’d only be guessing at how many articles get submitted to them each day.
It must be more than they can handle because my articles are now supposed to be approved in 24 hours and I have some out there that are waiting for approval now for 3 days.
They must be swamped.
Yes, everybody and their grandmother is getting into article writing…
This series will give you a few tips plus give you a list of sites where you can submit.
Article Writing Tip #1
The first thing you need to learn about writing articles is that you MUST write articles on topics that people will want to read.
Very simple.
What you do is go to one of the online keyword tools.
I personally use Wordtracker because Overture just isn’t reliable anymore. Some days it works, others it doesn’t.
Here’s the URL for the free Wordtracker.
http://freekeywords.wordtracker.com/
What you do is type in the topic you want to write on and then type in the word “articles”.
For example, “Affiliate Marketing Article”
If I do this, I come up with 220 daily searches for affiliate marketing articles. This is good.
This shows me that people are looking for articles on affiliate marketing.
If you do a search and find there are no results for that topic, there is no point in writing on it because nobody will be searching for your article and thus nobody will end up going to your site.
So this is the first place you have to start.
Confine your writing to things that people are interested in.
Otherwise, you’re just wasting your time.
Next time we’ll get into the actual writing of the article itself.
See you then!
Richard Legg
Thanks for reading! If you're new here, you may want to get a free copy of my "Succeed In 30 Days" marketing course.
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April 10th, 2008 at 1:53 pm
Sorry Richard but, I think that you are wrong on this one. If you know your niche and you know your products then you should already have a list of important keywords for your marketing efforts. If you start using keyword tools on an area that you already have expertise, you are just taking the chance of leading yourself astray. Keep with the keywords that you already know are important for your business. When you built your website or blog, you concentrated on making it keyword rich. If these keywords are working for you why change horses in mid-stream.
April 10th, 2008 at 2:08 pm
Hi Stan,
Yes it’s true if you are already established in a niche that you should probably have a good set of keywords.
But there are people out there (myself included) who are active in multiple niches.
Personally I’ve found that the only way to find out what people are interested in is to do keyword research - this shows me the hot topics for that particular niche.
A lot of my readers are also beginners and affiliate marketing is how a lot of them are starting out - particularly as they don’t have their own products yet.
Article marketing is a great way to start making money as an affiliate, but (this is just my opinion) you’ve got to know which keywords to go after.
All the best,
Richard
April 10th, 2008 at 2:18 pm
Hi Richard, I have just submitted my first article and i’m looking forward to hearing more on writing them.
Thank you for sharing,
LeAnna
April 10th, 2008 at 2:21 pm
Hi Richard,
Looking forward to what else you have to say about article marketing, as the owner of a small general directory owner inundated with PLR rubbish and very poorly written submissions and attempting to maintain quality content for my publishers and authors.
Keywords are vital but far too many people lose sight of the reason that they are writing articles in the first place, focusing far too intently on SEO and back links. These should be viewed as a bonus to my way of thinking because the primary aim has to be producing good quality articles - and as you say - ones that people really want to read, and equally importantly ones that other publishers will be proud to syndicate on their own sites.
Badly written articles do far more harm than good to both the authors and the fabric of article marketing as a whole.
I’ve just released a new 52 page report on article marketing because there is obviously a need to educate people on the things not to do just as much as on how to get the maximum benefit from article marketing. (plug - you can get it at my blog).
I’ll be back to see the rest of your series
April 10th, 2008 at 3:36 pm
Hey Richard,
I think that is a great tip.
At the very least it will give is a hint.
The more information we can gather “before” spending
time creating articles, websites, blogs, whatever…
the better.
Bob R
April 10th, 2008 at 6:56 pm
Hey Richard,
Just put up a blog site, Buying Your First House Bulletin Board. If you have any advice for the first time home buyer, you could leave a comment.
Thanks,
Have A Great Day!
Norine Peardon
April 10th, 2008 at 7:48 pm
Richard and Stan…I think you’re both right. You should know your market well enough to have keywords to focus your content. But you also have to keep your ear to the ground so to speak by doing keyword research. This will allow you to stay ahead of the developing trends in your niche. As we all know, content is king and PLR is normally not very good. If you want to be recognized as an expert, you either need to be an expert and be able to write like an expert or you need to hire someone who is. There are many companies out there you can outsource your article development and submission to.
You can also outsource all the parts of your business that you don’t enjoy or aren’t very good at to others. Imagine having someone that loves doing the things you hate doing…what would that mean for your business in terms of time, focus, and money? Jeff Mills wrote a free 70 page eBook called Outsource Compendium to tell you exactly how to do this. I wrote a chapter by chapter review of it on Squidoo. If you’re interested, just click the link up above where my name would normally be.
Todd
April 10th, 2008 at 8:19 pm
Good, pretty good tips Richard.
Best,
E. Pizano
;)
April 12th, 2008 at 11:41 am
Hello, Richard.
I’m one of probably many “inactive” members of your list. I have gotten into a little bit of article marketing and have written and submitted several articles that seem to have been well received. At least, they’ve been requested by other website publishers well over 200 times.
My problem has been monetizing these results. I first tried directing traffic to my blog and posting other content and Adsense ads, as well as using contextual advertising with affiliate links. I was able to generate some organic traffic, but no sales. (My blog is currently inactive due to a computer crash).
What I am doing now is taking all of those articles, adding some new information, and combining and re-organizing the information into an E-book. My first draft has been completed and numbers some 30 pages of content. A little editing and polishing and it should be ready to go, after I set up some affiliate text links and a “Recommended Resources” page.
My question now is, “Now what?”. I was going to offer it for sale on Ebay, but they aren’t allowing these types of items any longer. I’ve read that I will need to create a website in order to handle the requests, capture email addresses, offer OTO’s and backend, and as a place to park my download page. I have NO CLUE on how to do all this. I’d also like to be able to offer this as a pdf, but I can’t afford that software and have heard negative comments about the so-called “converters” available for free on the net.
Any advice would be appreciated.
Sincerely,
Larry Black
P.S. I am currently in the midst of a divorce, so available cash for investment in software is practically non-existent.
April 12th, 2008 at 5:57 pm
Hi Larry,
First of all congratulations on being pro-active. Just getting up and doing something is the hardest thing for many people.
Here’s what I would recommend you do…
1) Go to http://pdf995.com/ and use that free PDF converter - I used it before I got Adobe and it worked perfectly for me. The one problem I had was that if you want to insert a URL in the document, you have to write the full URL i.e. it wont convert anchor text URLs from a word document.
2) Grab a copy of the $7 secrets script - it’s $7 from this address: http://7dollarsecrets.com/
That will allow you to easily set up a website to sell your PDF.
I’d recommend selling it for anywhere from $7-$17 and then the script has a built in one time offer so then I’d offer the resale rights for $37-$47.
That way you can easily make sales, build your list and make backend sales too.
If you put some affiliate links in the report then anyone who buys the rights can send you some free traffic through those
Hope this helps
Richard
April 13th, 2008 at 7:59 am
Thanks for the help, Richard. Just a couple more (I promise).
What would you recommend as the best way to promote my product when it is finished? And, how should I go about handling the purchases? Do I need to get a merchant account to accept credit cards orders or can I simply sign up with a service like PayPal and put their button on the order page? What’s your thought on listing it on Clickbank and using their army of affiliates to market it for me?
Thanks again,
Larry
April 13th, 2008 at 4:02 pm
I’d say the easiest way to get up and running is with the $7 script using paypal.
If you have a list you could email them about the affiliate opportunity (a lot of people set it up to give 100% commissions on the front end) so telling them about it could get people motivated to promote.
Other ways are to use articles to drive traffic, ezine solo ads, or even ad swaps with other list owners.
For Clickbank, I’d leave that until you get a slightly higher value product. Their fees are pretty steep so for a $7 product it’s not going to be very profitable - CB affiliates like high commissions (both $ value and % value).
But it’s definitely something to consider for a future product.
Hope this helps,
Richard
April 17th, 2008 at 3:25 pm
thanks alot for your advice. i hope to write some great articles in the near future to make some commissions
April 19th, 2008 at 11:00 pm
Hi Richard
So I get it clear, when submitting articles to one of the article w/sites, how do you get traffic and sales ? Ihaven’t got a w/site yet and have very little $$$
Carol
April 20th, 2008 at 1:07 pm
Hi Carol,
You do need to have a website to drive the traffic to.
When someone reads your article, you get to include a “resource box” at the end where you can tell people they can get more info at your website … this then drives traffic to your site.
You can do this with affiliate links for some article directories, but I know for EzineArticles.com you need to have your own domain.
Richard