I recently received a comment on a blog post from one of my readers, Peter Allard, that really resonated with me and I wanted to share it with you.
In the comment, Peter was referring to the upcoming birth of our son and some important components of becoming a good father.
However, I also felt that there were some valuable lessons that also very much tied into marketing.
Here’s the original comment:
“Hi Richard,
Father’s day is almost here! As a signwriter by trade I often think a good sign is like a good Father.
1. It has to be there. No one benefits from from an absent sign and no family benefits from the absent Father input that sadly is at epidemic levels in today’s society. All praise to the single Mothers and the good work they perform.
2. It has to be legible. It can be chalk on a blackboard but you must be able to read it. The same is true of a “Flash” Father who might dress to kill
but is never presenting a clear message to his children.
3. It has to be pointing in the right direction. I have seen many daily now open “A” signs carelessly placed on foot paths with the arrows pointing across the street instead of to the front door!
Be there. Bring a clear message. Be pointing in the right direction this and many more Father’s days to come!
Congratulations from Peter “
The part that really struck me was #3 - you have to be pointing in the right direction.
You have to know where you want to go, and what path you want to take to get there.
It’s no good if you’re running around aimlessly without any direction.
I think this is just as true for marketing as it is for parenthood too.
One thing I notice online is that so many people are being pulled in different directions, always looking towards the “next big thing”.
They try so many different things, but they never really stop and work at just one thing that could actually bring them results.
And what happens?
They’re no financially better off than when they started, and if anything they just end up more confused and overwhelmed.
Direction and focus are critically important in marketing and something you need to work at, but the rewards are great when you do.
I’m not perfect, and I struggle with these very same things at times, but when I do focus, that’s when I’m most productive and that’s when I make money.
If you’re struggling with a lack of focus or direction, I have a great free “Personal Action Plan” for you to download.
It can help you figure out where you want to go, and what you need to do in order to get there.
You can download it from the link below. No optin or anything required, just “right click” and save it to your computer.
I really think this can help anyone who’s struggling to figure out where they’re going so take just 30 seconds to download it now.
To YOUR Success,
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